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Writing style

The rules for every text in Iris, from a button label to a page of these docs.

  • Say less. Cut every word that does not help. If a description only repeats the label or the title, delete it.
  • Use the glossary terms. One term for one thing, and no internal words (see below).
  • Use sentence case: “Copy page”, not “Copy Page”.
  • Name the action on a button: “Save topic”, not “OK” or “Submit”.
  • Say what to do in an error: “Enter a name.”, not “Request failed”.
  • Use the same punctuation everywhere. No full stop on toasts, labels, buttons or titles: “Link copied”. Sentence text ends with a full stop.
Use Not
contact visitor, user (for the person in the widget)
identity token user hash, session token, widget token
identity secret API key, app secret, HMAC key
contact attribute metadata, custom data, traits
page context context (alone), metadata
launcher bubble, chat button
launcher offset padding, margin
workspace tenant, account, project
App ID (in text), appId (in code) app id, widget id

“Your user” is the signed-in user of your product. When that user writes in the widget, Iris calls them a contact.